Training of Trainers in Quality Export Marketing Manangement in Ghana
Following the preparation of five training courses, including speaker notes, exercises and role play, on the Quality Export Marketing Managements System for exporters, CTA undertook a week long training of trainers course for Ghana Export Promotion Council staff, marketing consultants and academics from Ghana.
The training took place at the Forest Hotel Dodowa in June 2011 covering the presentations, management of exercises and other training tools for the five courses:
Course 1: How to Assess the Stengths, Weaknesses and Marketing Capacity of an Exporter
Course 2: How to Assess Export Markets with the Best Potential
Course 3: Formulating an Effective Export marketing Strategy and Plan
Course 4: Preparing Marketing Materials
Course 5: Developing Skills for Effective Export Marketing
For further details, refer to the project page.
Established in 1980, CTA has provided trade policy advice to governments throughout the world and assisted private companies expand their export markets.
CTA has undertaken more than 500 projects in over 120 countries throughout the world.
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